The founder
Taliah Cornish. Division I point guard. Founder of VZN Studio and MYVZN — a print-on-demand streetwear brand she runs solo.
Design that plays to win.
I'm a Division I point guard. Basketball came first, and for a long time it was the only thing. But an athlete today isn't just a player — you're a name, a look, a brand people follow. I needed my own merch. I needed gameday graphics. I needed a visual identity that looked like the athlete I was becoming.
Nobody was going to hand me that. So I opened a canvas and started making it myself — badly at first, then less badly, then good. Reps. The same way I learned everything else.
Then other athletes saw it. Then businesses saw it. And the question started coming in over and over:
“Can you do mine?”
That question turned a solution into a studio. VZN Studio designs for athletes, entrepreneurs, brands, teams and creators — the people who are actually building something, not the people who already made it. I know that lane because I'm in it.
I still run MYVZN solo: the designs, the drops, the storefront, the orders. Which means when I build a brand for you, I'm not guessing what it takes to run one.
How it happened
No overnight story. Seven stages, in order. Tap any one to open it up.
Before any of this, the work was reps, film and early gyms. Point guard.
Basketball taught the part most designers never get taught: how to be coached, how to lose a rep and take the next one anyway, and how to perform on the day it counts instead of the day you feel like it.
I needed merch, gameday graphics and a look of my own. So I made them.
It wasn't a career move. It was a fix for a problem I had — I wanted to show up looking like the athlete I was becoming, and nothing off the shelf did that.
Someone saw the work and asked the question that started everything: can you do mine?
One yes turned into the next one. Word moves the way it moves in locker rooms and group chats — fast, and only on proof. Nobody hires you off a pitch at that stage. They hire you off the last thing you made.
MYVZN — a print-on-demand streetwear brand I built and still run by myself.
Running a brand alone teaches you the half most designers hand off: products, mockups, storefront, orders, the unglamorous back end. It's why I design for how a business actually operates, not just how it looks in a mockup.
A business needed more than graphics. It needed somewhere to send people.
Domain, booking, payments, hosting. That's the moment design stopped being a picture and became infrastructure a real business runs on — and the moment the studio got a second gear.
Sports, branding, web and graphics under one roof. Design that plays to win.
What the studio does now: sports graphics, branding, website design, subscription websites and creative support.
More athletes. More brands. Bigger builds. Same standard.
The studio is early, which is the best time to get in. If you're building something right now, this is your stage of the timeline.
Why it works
01 — On the court
I understand competition. I know what it feels like to be one of a hundred people trying to get noticed, and I know that standing out is a thing you build on purpose. Your graphics are competing for attention the same way you are.
02 — On the canvas
I understand visual identity. Colour, type, hierarchy, restraint — the system underneath a brand that makes every post look like it came from the same place. That's the part people feel before they can explain it.
03 — On my own
I understand building from nothing. No team, no budget, no audience — just the thing you're making and whether it's good enough. I've done the version of your problem where you have to figure it out yourself.
The translation
Nothing about the process changed when I switched from a court to a canvas. Only the words did.
You don't get it on the first attempt. You get it on the fortieth. Same drill, new file.
Know who you're up against and what you're trying to make happen before you touch anything.
Study the tape. What's already working for you, what's working for everyone else, and where the gap is.
The plan is worth nothing until it's built. This is the part that gets delivered.
The scoreboard is the only honest critic. Did it move people, or did it just look nice?
The brand behind the studio
MYVZN is my print-on-demand streetwear brand. Solo operation — I do the designs, the product setup, the storefront, the drops and the orders. It's the reason the studio's advice isn't theoretical.
When you hire VZN Studio, you're hiring someone who has already had to make her own brand work with no team behind it — and who designs for the parts of the job nobody warns you about.
Visit MYVZN →Your turn
Tell me what you're building. Scope, price and timeline come back to you in writing — no guessing, no runaround.